The Success of FedEx Research Paper Example | Topics and Well Written Essays - 4250 words

The Success of FedEx - Research Paper Example As we can see from the above discussion, all the other functions of business have to support the strategy of the company in order for it to succeed. By focusing on the consumers—which has been the function of marketing, it is able to come up with products, through research and development, which serve well their customers’ needs. In order to support their positioning that is formulated with its marketing strategy, it invests in state-of-the-art technology for its facilities—database and infrastructure, in order to ensure that it will perform to consumers what it has promised through its brand. These technologies and expansion of facilities are therefore supported by finance, by coming up with ways to raise capital. This way, the strategy the company has is supported by strategies of the various functions of its business. FedEx’s success as a company is attributable to the synergy of its systems all working to support its objective as a company. In order to deliver results to its shareholders, it has to utilize strategic management where it has to identify its objectives in line with its mission and vision, then come up with a strategy to achieve it. Along with its strategy, its various functions such as marketing, finance, research and development, operations, as well as human resources all act out their parts in order to support the strategy. The synergy of the various functions of FedEx’s business enables it to plan well and achieve what it wants in line with its mission and vision. However, for the past year, the company, due to unforeseen factors that have affected the operations fumbles a bit in its performance. This means that better strategic planning techniques should be utilized in order to lessen the impacts of such uncertainties that certainly can affect the business.